SEO and SEM

Stand out from the crowd!

Getting your online shop onto the web is not as hard as it used to be.

Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) are the primary ways to stand out from the crowd and get your products and services noticed.

We work closely with you to ensure the content on your web pages is the best it can be and that your advertising expenditure is targetted correctly.

Greenroot uses a combination of the following approaches to getting you noticed.
There is no exact formula as every business is different – and customers use the web in many different ways.

 

Organic Search Engine Optimisation

This involves getting your website optimised so that Google, Bing and other major search engines think the content and structure is relevant to certain keyword searches.

  • Link building
  • Content writing
  • Article submission
  • Onsite optimisation
  • Directory submission

 

Search Engine Marketing

If you can’t get to the top of the search results then you have to pay to get there.

  • Pay Per Click advertisements
  • Social Network advertising

 

Mailing Lists

The old saying that it is easier and cheaper to keep a customer than to acquire a new one is certainly true for most businesses.
To ensure your customers stay informed and engaged, we can capture e-mail addresses and prepare and send regular newsletters, special offers and so on to entice them back to your online shop.

 

Analytics

We use powerful data analysis tools to send you regular reports to help you understand where your web traffic is coming from and what they do on your website.
We also work with you to finetune your marketing strategy over time. We have flexible contractual arrangements to suit different needs.

 

Blogging

Running a regular webblog is a great way to keep customers engaged as well as telling Google that your website has fresh content and therefore is important.
By sharing knowledge of your business, you show your customers (both potential and actual) that you are a master in your field and can provide expert advice when they buy goos and services from you.